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Flow analytics

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Flow, footfall and counting analytics

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Track flow and footfall in and around your space using anonymous data!

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  • Do you know how your customers behave in store and what parts of the store they visit or not visit?
  • Do you have control of which zones are in use or not in use to optimize marketing spending?
  • Are you in control of what time of the day your customers visit your store to best manage staffing and opening hours?
  • How many of your visitors do actually buy something in your store? Do you keep track of your conversion rate?

With Hubee flow, footfall and counting analytics you will uncover each stores potential of improvement, and whether it is related to traffic or operational issues.

Hubee collects data and make them into insights to support you in making data driven decisions. We don’t so much focus on the data or technology itself, we focus on how the data can be used by you to optimize your retail space or business location.

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Footfall and passes-by counting

Compare footfall inside and outside your location with fotfall and counting analytics. This lets you learn whether your business is in the right location, and also puts your window displays and promotions to the test.

Learn how customers walk around your store with the help of our heatmaps. This enables you to spot overcrowded, congested and underused floor areas. With these insights you can for instance make your store layout more efficient, maximize product positioning, identify the number of new customers versus return shoppers, and learn from the data you collect.

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Flow analytics

Our flow analytics visualizes shopper flow on the floor plan of your store. We track every shopper in the store and analyse their movements and behavior around the store or area of use – where they pass by, where they stop and time spent in different zones. The  behavior is reported live in a heatmap format. Allowing results to be benchmarked in different time intervals.

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